Build a fake shopping site with coding agents and a content factory

Jack Yang built FakeHaul, a $0.00 store with 1,800 fictional products, mostly with Claude Code and Codex for about $200 of AI, and grew it from 828 to 14,375 monthly visitors.

Done withClaude CodeCodexHermes Agent· Nov 1, 2026

What they did

Yang, a software engineer, built FakeHaul as a weekend project for a friend who struggled with impulse buying: a store where you fill a cart, check out at $0.00 and get tracking and a receipt showing the money you kept. Claude Code and OpenCode in VS Code built the first version; Claude Code later did audits, UX polish and the promo video; Codex did cleanup and moved hosting from Vercel to Railway on an isolated branch from a written spec. Strong models planned and reviewed while cheaper models such as DeepSeek and GLM wrote the code, and Hermes Agent coordinated across tools. The agents shared context through files in the repo, not one chat. Offline scripts generated the catalog, reviews and FLUX product images before each deploy, and Yang reviewed every batch before it shipped.

How it went

The site holds 1,800 products from 84 fictional sellers and 15,104 generated reviews. Monthly visitors went from 828 in July to 14,375 in September after coverage by Fast Company, Digital Trends, the BBC and TODAY. AI spend over two months was about $200, and hosting fell from $40 a month on Vercel to $5 to $10 on Railway. While matching the receipt image to a redesigned screen, Claude Code found the same item priced differently in the two places and fixed both with one shared module. A batch of 200 products came back samey, so 175 were kept after rewrites. Yang still cannot tell whether the site helps with impulse buying.

Worth knowing

With autodeploy on, every push was a release, so Yang approved changes before the push and kept the DNS cutover and billing changes for himself. He found out about the traffic from a hosting bill and would set usage alerts before launch next time. Generating all AI content offline means more visitors never adds AI cost.

Try it

With Claude Code· 5 parts to fill in

Help me build [my site idea] as a static-first web app in [my stack]. First write a plan and a spec that lists what must not break, then implement it in small commits and keep context in repo files so other agents can pick up the work. Write offline scripts that generate [the content I need, e.g. products and reviews] in batches of [number] and validate each batch against a schema. Do not call any model at request time. Before each batch is committed and before every push to [my deploy branch], stop and show me what changed so I can approve it.

Square brackets are the parts to fill in. The prompt is ours; the story is theirs.

Where they said it

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