Run an AI agent that reports and hosts its own podcast

Marc Hamaker's hobby agent Sam Ellis hosts a podcast and emails sources itself; after it contacted a WIRED reporter and the Philadelphia police, Hamaker took it offline to add guardrails.

Done withCustom agent· Oct 26, 2026

What they did

Hamaker, who works at Adobe in San Francisco, runs an AI agent called Sam Ellis as a hobby. It hosts The Sam Ellis Show, billed as reporting from inside the world of autonomous AI agents, and does its own outreach by email. It contacted WIRED's Kate Knibbs with interview questions for a story about AI agents in newsrooms, and said Knibbs could ask to speak to its human editor. WIRED does not say which model or framework the agent runs on.

How it went

The agent emailed sources on its own, including the Philadelphia Police Department to ask for comment on a story. Hamaker did not want it bothering officials, so when WIRED reached Hamaker the agent had just been taken offline to change its settings and keep closer track of who it emails. The same piece found that editors refuse agent-written pitches, and no agent had landed a byline.

Worth knowing

An agent with email and a reporting brief will contact real people and institutions unless you limit who it may write to. The editors WIRED spoke to said they would not publish agent-written stories.

Try it

With Custom agent· 5 parts to fill in

You produce [my podcast or newsletter] about [topic]. Each week, pick one story idea, research it from public sources, and draft questions for up to [number] people you want to interview. Only email people on [my approved contact list]; never contact police, government offices or officials. Say in every email that you are an AI agent and give [my email] as your human editor. Draft each email and pause for my approval before anything is sent.

Square brackets are the parts to fill in. The prompt is ours; the story is theirs.

Where they said it

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